Libero Katowice B2B
Trendsetting in retail industry
The first of a new-generation of commercial complex in Silesia, at one with its surroundings and welcoming for its inhabitants. We created the brand strategy and developed a visual communication style for Libero Katowice, conducted comprehensive brand B2B communication, produced a full set of brand image and sales related materials (incl. brochures, presentations, floor-plan layouts, site plans, maps, website). We provided numerous concepts of various events: from a vinyl record in cooperation with the well-known Katowice artist Miuosh up to CSR actions such as supporting a local animal shelter, as well as gadgets, contests & competitions, press and internet ads, fair trade stands design at 10 events both at home and abroad. Our team was as well responsible for Libero’s comprehensive presence in social media.
Project:
real estate – retail & entertainment centre
Client:
Echo Investment
Deliverables:
brand communication strategy
visual identification, excluding the logo
copywriting
graphic design
editorial design
web design
promotional materials design
film & motion design
social media communication, CSR and PR
