The project brief was to create private label packaging for a product line. Many consumers are not fully aware of what nutrients they are eating. I based the project concept on using the nutrition in the products as the main piece of information. By knowing what’s in the food they eat often, and realizing what nutrients they're missing, consumers can build themselves a healthy and balanced diet. Frank’s Market is a local grocer that sells produce and meat, as well as a few products homemade, such as freshly squeezed juice. The brand aims to be honest, transparent, and frank.

 

· To frankly communicate the food’s nutritional value

· To be transparent about what is in the food

· To educate consumers about what’s in their food

 

Frank’s Food focuses on communicating what nutrients are in customers' food and helping them learn about their own diets. In every form of packaging, it is very clearly communicated what nutrients are contained in the food. The aim was to give the brand charm, tone, and personality. The brand also has in-store signage that supports the brand's objective of education consumers about their diets.