Asian Paints | Colour Next 2019
Adulting
Asian Paints launched its integrated brand campaign, Colour Next ‘19, showcasing an expertly curated set of trends for the year 2019. The trend ‘Adulting’ is reflective of the new generation of millennials, who don’t shy away to deviate from norms and constantly redefine their idea of being an adult.
Post Office Studios was in charge of the production, design and animation of the brand film, as well as conceptualising the key visuals for the entire campaign.
Solid, block elements and funky objects outline the visuals, bringing attention to the outgoing and spontaneous personalities of the ‘Adulting’ generation. Their versatile lives and disdain to fit into defined boxes have been represented through the colour palette used, which comprises bright and perky shades of orange and blue, contrasted with duller shades of grey.
Still Frames
Style Frames
Conceptualized and Produced by Post Office Studios
Client : Asian Paints
Director : Aditya Tawde
Creative Director : Harsh Sharma
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
3D Design and Animation : Harsh Sharma, Vaibhav Negi, Shanel Moraes
Music Composer : Noazad Patel
Sound Mix and Design : Tommy
Sound Studio : Splice
VO Artist : Anusha Mishra
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara
Storyboard : Pankaj Gole
