We were asked to create a concept for the portfolio of a famous fashion supplier, but we decided to not create a portfolio, but a platform to inspire people.
This is how 'Tr-ends: where trends ends' was born:
“Tr-ends is much more than a fashion portfolio. Is the prove that behind every piece of clothing there’s a concept, an idea.”
The platform uses storytelling to dissect clothes and explain the process of creation that hides behind a denim shirt, a fluffy jacket or a simple black belt.
Art Direction: Andrés Ibáñez Fernández, Marc Morales Faura
Copywriting: Gal·la Basora Santín
Copywriting: Gal·la Basora Santín
Agency: McCann Barcelona
