Print Advertising - Postcard
A postcard as a print advertisement would be the most appropriate for the target audience and the client. Because Sweet is still a small and privately owned business, a limited budget for advertising is offered. Furthermore, a postcard always seems more personal than a print ad in a magazine or newspaper.
The postcard follows the same concept as the billboard - imitating a Sales promotion. I also found it appropriate to use a more personal tone in the language as it makes Sweet seem closer to its consumers.
A strategy to make the clients go into the company's website had to be included as part of the assignment.
A postcard as a print advertisement would be the most appropriate for the target audience and the client. Because Sweet is still a small and privately owned business, a limited budget for advertising is offered. Furthermore, a postcard always seems more personal than a print ad in a magazine or newspaper.
The postcard follows the same concept as the billboard - imitating a Sales promotion. I also found it appropriate to use a more personal tone in the language as it makes Sweet seem closer to its consumers.
A strategy to make the clients go into the company's website had to be included as part of the assignment.
Name: Sweet Cupcakes Website Homepage
URL: http:people.bu.edu/peipei/sweetcupcakes
URL: http:people.bu.edu/peipei/sweetcupcakes
Name: Menu
Name: Orders and Delivery page.
Name: Backbay and Newbury Map page
Name: Harvard Square Map page.
