nemt
We got an assignment on how to motivate millennials to eat more healthy. Our research showed us the most common barriers to eating healthy where that it's to expensive, takes too long to create and people lack willpower and desire to do it.
Our solution is a concept where students can buy healthy leftover food from school canteens. It's cheap, fast and EASY. The visual identity is based on a healthy, easygoing and young vibe.