CLIENT :
Sony, one of the leading producers of digital audio products in the world.
BRIEF:
Sony, one of the leading producers of digital audio products in the world.
BRIEF:
Change the perception of prevailing parameters of ‘good quality’ music.
Create resonance about Sony being an enabler of superior sound experience.
Changing perceptions that quality of music is merely a function of bass.
Create an effective digital engagement that establishes the superior audio clarity of Sony.
Get people to upgrade to a Sony – HP, Speakers, HTS
Get people to upgrade to a Sony – HP, Speakers, HTS
STRATEGY:
One Sound - Create your own global music signature.
We collect sounds from all over the world and invite people to create a global music signature that, in their opinion, represents the planet’s ‘One Sound’
A virtual recording studio that allows people to mix their own musical track,
introducing them to the nuances of sound and how minute changes
make a difference in clarity and output.
Participants are invited to visit Sony Audio stores so they can ‘truly’ listen
to their creation – via superior audio equipment that delivers an experience like none other.
Entries are voted for by the community and audio experts, the top 200 of which stand to win Sony NWZ-Z1000 Walkman players.
MY ROLE:
Strategy + User Interface Design + Photo manipulation + Art direction
Strategy + User Interface Design + Photo manipulation + Art direction
See the animated version here:
http://www.coroflot.com/sbworks/Sony-Audio-FB-app-design
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