FRESH

Local organic food company, Fresh, needed an ad campaign to accompany it's logo. The logo, simplified to express the purpose of organics (striped away of chemicals) experessed only what it needed to, using the name and an eye-popping color to mimick the vibrant color of organic food. The ads were to speak the same.

The close up photography was used so that viewers could almost feel the texture, taste the freshness. The copywriting was directed to mimick the logo; simple, direct, no additives.

Art Direction: Casey Harper
Graphic Design: Casey Harper
Photography: Casey Harper
Copywriting: Casey Harper