–– Bruties
Bruties (Brutal + Fruties) say no to fruit racism. It’s a brand of fruits and vegetables that packs and promotes the greens that is usually tossed due to their irregular shape or appearance. Bruties aim to rise awareness in consumers' minds, that all fruits are created equal and beauty comes from within. We designed a proposal for the logotype, "unconventional cucumbers" and the "uneven sized-grapes" packagings, with illustrations of fruits and vegetables protesting against fruit racism. We created some sticker packs to be given out in supermarket promotions, so the consumer could customise his/her Bruties, make em look funny and give a bit more life to them. We thought that the juice of the bruties, tastes as great as regular looking fruits so we designed a juice cap to give out juice made of Bruties as a supermarket promotion. Unfortunately, that’s a rejected proposal but we had so much fun working on we had to share it with you!
