Connect Creativity
LaPlus comes from an experienced B2B manufacturer in structured cabling system. After years of cultivating in the market, our clients found that besides price competition or packaged total solution, customers wanted more flexible offers. They decided to focus on providing premium “connectors” which is compatible to other brands’ components. Our mission is to translate such feature and create an outstanding brand image.
LaPlus comes from an experienced B2B manufacturer in structured cabling system. After years of cultivating in the market, our clients found that besides price competition or packaged total solution, customers wanted more flexible offers. They decided to focus on providing premium “connectors” which is compatible to other brands’ components. Our mission is to translate such feature and create an outstanding brand image.
Logo Design
LaPlus means “plus & cross.” Just like the connector, plus means the creativity from the internal team, and cross (cross-over) means cooperation with external players. By integrating ideas from both sides, we realize LaPlus’ unique and feasible solutions. The very flexible mindset will enable more possibilities. Hence the identity concept is derived from “infinity,” with two colors blended to showcase the flow between signals. It also presents the vision of LaPlus - to connect creativities of all.
LaPlus means “plus & cross.” Just like the connector, plus means the creativity from the internal team, and cross (cross-over) means cooperation with external players. By integrating ideas from both sides, we realize LaPlus’ unique and feasible solutions. The very flexible mindset will enable more possibilities. Hence the identity concept is derived from “infinity,” with two colors blended to showcase the flow between signals. It also presents the vision of LaPlus - to connect creativities of all.
Visual Design & Packaging
To avoid the stereotype of color blue for technology, we used vivid yellow and deep green to show the freshness and boldness of LaPlus. Down to execution, different sizes of yellow and green blocks visualize transmitting signals. It can be applied to packaging or other images. A unique approach in such industry.
To avoid the stereotype of color blue for technology, we used vivid yellow and deep green to show the freshness and boldness of LaPlus. Down to execution, different sizes of yellow and green blocks visualize transmitting signals. It can be applied to packaging or other images. A unique approach in such industry.
Workscope
Brand strategy development : Lynn
Branding design : Sean
Agency : think™必思維品牌顧問公司
Agency : think™必思維品牌顧問公司
