Ludic, 2018
The idea of the artwork is based on the facets of the brand image language. These facets form all elements such as the essence, the bar, the drink, the blue, the mixing and the summer feeling as well as more, in an elegant, playful, abstract sculpture together. Finally, these elements merge into each other where they can unfold their entire creativity. The playfulness is further enhanced by swinging rings and their movement symbolizes mixing and creativity.
Client:
AlumniclubGraphische – Bombay Sapphire presented by Kleinod