University of Liverpool

2019 Recruitment Campaign

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Social Communications

Whilst working for Social Communications I designed and developed a new

recruitment campaign for the University of Liverpool. This was one of the

options that progressed our agency into the final stages.

By focusing on the messaging, the use of a modern typeface together with

a bold, contrasting colour palette. I wanted to reference the city of Liverpool

through the colour palette. The navy represents the well decorated nautical

history and is well balanced together with the strong orange, representing

the lively character of the city.