GOOGLE - ANDROID PAY

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AGENCY: TOASTER

PROD COMPANY: CHIMNEY

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The agency creatives let me have fun with this one.
I pitched an abstract opening.

Knowing that this was a YouTube featured ad for the Android Pay rollout throughout Asia, we had just 5 seconds to pique the viewers interest before they skip to whatever they were going to watch.

Did it work? I don't have the metrics on it, but from a narrative perspective it works.

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EXCERPTS FROM TREATMENT