Visual identity for Cinemaissí - Latin American Film Festival 2017.
The concept was to visualise the very idea of transculturality with organic elements that resemble plants, roots and creatures loving, growing and merging into one. We chose to use more organic elements such as plants and fluids because they represent change and the idea of being somewhere in between and merging into another freely. Like the borders of transculturality, the visual identity would also be partially abstract or undefined.
The organic elements were used all over the festival catalog and lived in motion in every digital piece.
Art Direction: Leandro Correa
Illustration/Animation: Joona Leppänen