FLOCON - the story behind our very first watch
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Flocon is a sculptural piece of horology.
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Flocon is a sculptural piece of horology.
« Used to qualify the logo of the brand, the Flocon mainly refers to the snow-capped summit of the Mont Blanc. In my eyes, it illustrates the short-lived notion, and seems to be perfectly adequate to personify the spirit of time that passes.
Quite naturally, I drew my inspiration from its structure to offer a brand new vision of a Montblanc watch, image of the ultimate men's jewel.
By enhancing differently the material, I relied on the know-how of the glass-makers to sculpt one durable Flocon. The ornementation of the watch mainly comes from the glass itself and slightly distorts the time reading.
In a way that means that time always vibrates… »
In a way that means that time always vibrates… »
Serge Rusak
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*This project is a personal vision, not an official collaboration with Montblanc © .
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*This project is a personal vision, not an official collaboration with Montblanc © .
© RUSAK 2019, All rights reserved.
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Assistant : Cyril Bertin (now junior Designer at Bell&Ross)
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Assistant : Cyril Bertin (now junior Designer at Bell&Ross)
CGI © Tryptik Studio (www.tryptik-studio.com)
