A fresh identity for a holistic-minded clothing company.
Curator is both a brick-n-mortar store as well as a clothing line based in San Francisco. ALTR and Curator have been working together since Curator's inception in 2005, so when the Curator team approached us to rebrand, we reshaped their visual identity while maintaining their eco/local principles.
Crafting a visual identity and voice.
Our goals were to appeal to their base, the conscious consumer, as well as to the fashionista who isn’t interested in trendy, fast-fashion, and appreciates a clothing line that caters to all body shapes and sizes. To translate this visually, we customized the iconic, 70s inspired Bauhaus font so that the modern, clean double lines embody Curator’s playful yet elegant aesthetic.
"Know Your Clothes"
We collaborated to revamp their logo and identity system to represent Curator’s ethos and motto “Know your clothes” creating a visual metaphor that is nimble across all their platforms: a sign on their flagship store; on hang tags & business cards; on products such as bandanas & candles; a branded video, and on their website.
