MOQQA by AMORELIE
Colourful, playful and modern - MOQQA offers products especially designed for men and women, who want to take a little trip in their love lives. MOQQA is ideal for beginners with little to no experience.
The packaging is based on a system where every toy category has its own special flower designated to it. The flower also plays a role to make the product more approachable, for being an entry level brand and being sold in the biggest German drugstore DM.
The clean colors and the contrast of the purple and green is to make it pop from the competing brands surrounding it on the shelves as well as to make it visible from the distance.
Creative director: Jen Black
Photography help: Alberto Ferrero
