Sol-r, masters of shades
This time we landed in Canada, Québec, Montréal. We worked on the rebranding of Sol-r, a manufacturer of window shades in a country where light is a primary asset
Sol-r asked us for a complete restyling of the image, providing us with input inspired by art: because when a window becomes a piece of furniture, inspiration has to shine through the light that changes the perception of things. Thus, inspired by Art Nouveau, ranging from the atmospheres of Toulouse-Lautrec and Fornasetti, we reinterpreted the identity of a company whose mission is to dress the light.
To change the Sol-r communication we started from rebranding, subverting the chromatic impact and the lines of the logo to differentiate it from the previous one. We replaced the cold colors tending to the acid green with red and gold of the initial mark and we have transformed it into the pictogram of a window with soft and light lines, the real concept and place where the product lives, in which we have included the name of company streamlining the lettering in a graceful and elegant font.
Then we designed four different catalogs, one for each fabric collection.
The leitmotif of the communication is a sun inspired by the ancient pagan images: its representation is taken up, for example, also from the coasts of the catalogs that flanked the icon. The images on the covers are part of the visual communication strategy: the modern reinterpretation of noble portraits segmented into horizontal bands, a contemporary collages that give the sensation to look at the faces behind a curtain.
The leitmotif of the communication is a sun inspired by the ancient pagan images: its representation is taken up, for example, also from the coasts of the catalogs that flanked the icon. The images on the covers are part of the visual communication strategy: the modern reinterpretation of noble portraits segmented into horizontal bands, a contemporary collages that give the sensation to look at the faces behind a curtain.
In order to facilitate retailers, each volume has its own color: warm colors that change from purple to red, embellished with gold elements. The contents have been set and graphically restarted: from the individual tissue sample modules to the restyling of the icon sets for the technical specifications, from the information for the installers to the chart that helps customers and retailers to choose the right curtains according to solar exposure of their windows.
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We are happy that this work finally "comes to light", we hope that you like it!
We are happy that this work finally "comes to light", we hope that you like it!
