Subcreators co. are a local moving image content making group, based in South Auckland. The directors of Subcreators co. we're unhappy with their current logo, they felt it was too conceptual and too cryptic. The logo didn't immediately tell their potential customers what they do. We discussed a corporate style word-mark logo, with a tagline added to make it very clear what the service offered is. After seeing the presented concepts, the team decided they want to drop the 'co' and just be 'Subcreators'. Ultimately, the client was very happy with what was produced, and I look forward to working with them in the future.