AKD was briefed to look at updating the current range of DLUX Promo Packs for 2018. The new packaging needed to reflect and reinforce the brand ethos of 'Luxury Everyday'.

With a small production budget, we designed the 'padded' look by printing one PMS colour and applying clear foil stamping and a deboss to add dimension to the surface. The embellishments catch the light create light and shade which provide the desired effect and impact.