Following an academic brief, the task was to create a video promo for the new Technics' record player. Since this is an art direction project, I wrote a storyline behind the contemporary rebirth of record players.
Just to give a taste of the fair, Technics was the first record players' producer. The product lost zest during the 90s and then came back to life as a vintage thing. As if we're talking about a love story between the customer and the object, our two characters met and immediately fell in love: after that, they went through a bad moment and broke up. Like all the true love stories, in the end they get back together.
Sketches, vectors, 3D renders & animations self-made.
