Project about creating a fictional brand in groups of 4 people in order to decide the concept, design the store and define the target. One different mood for every member of the group. We decided to make  a luxury brand and treat every client as an essential piece of our little company, gathering information and measuments of each costumer to provide a high-quality service. 

 

 

The collection that I had to design was intended for the sexy yet sofisticated woman, so I decided to design my own version of the femme fatale.