The Bergen Aquarium
Student assignment with real client
Organized by: Norges Kreative Fagskole
Autumn of 2012
------------------------------------------------------------------------------------------------------------------------------------------------------
Autumn of 2012
------------------------------------------------------------------------------------------------------------------------------------------------------
Part one
Brief: Part one: Create a campaign to attract more cruise tourists to The Bergen Aquarium.
Client: The Bergen Aquarium
Target audience: Part one: Cruise tourists
Target audience: Part one: Cruise tourists
Communication goal: We want to show the tourists that they haven't really experienced Norway and Bergen before they have seen the wildlife up close. It's one thing to see a picture of something but another to experience it in real life.
Solution: Part one: After much research, we saw that many of the tourists impressions of Norway did not match the expectations they had. We have therefore chosen to focus the campaign The Bergen Aquarium giving you the real experience.
The point is to get tourists to choose Aquarium front of the many other tourist attractions.
------------------------------------------------------------------------------------------------------------------------------------------------------
Ad
------------------------------------------------------------------------------------------------------------------------------------------------------
Online Ad
------------------------------------------------------------------------------------------------------------------------------------------------------
Brochure
------------------------------------------------------------------------------------------------------------------------------------------------------
Ambient (Face in hole)
------------------------------------------------------------------------------------------------------------------------------------------------------
Part two
Brief: Create a new attraction that will make the aquarium more attractive to the people living in Bergen.
Client: The Bergen Aquarium
Target audience: People living in Bergen
Goal: Touch, feel and experience the animal life of Norway. The goal is to create a new experience, where learning and use of senses is promoted. we wish to provide increased revenues and a higher number of visitors at The Bergen Aquarium.
Solution: There are many interesting species to look at the Bergen Aquarium. But there are no opportunities to interact with the animals. Therefore, we have chosen to design a room of experiences.
Here one can touch wax exhibits that simulate what it feels like to touch the real animals. The walls and the ceiling is showing a film that gives the impression of being under a sky with northern lights or under the sea. There will also be sound effects and smells to get the complete experience.
------------------------------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------------------------------
