Another project in school.

The brief was to broaden the Swedish nut-company Parrots to an additional target group - kids in the age of 5-12 years. Not only must the packaging attract the kids, it also have to make the parents want to buy it.

I analyzed the taget group of today and of tomorrow as well as for the brand and the surroundings. This is the end result.

I will soon upload more work from inside the process.