THE OBJECTIVE
To create a 360 campaign to inform and excite Ounass’ existing Dolce & Gabbana customer base with the new RTW offering, as well as converting Dolce & Gabbana’s brand loyalists in the UAE and KSA into Ounass customers.
VIDEO CONCEPT
Video campaign with a KSA*-strong influencer. No words.
Fashion mood film. Combination of indoor and outdoor.
Weekend flower shopping/coffe shop visit. Soft lighting, dreamy, vintage grading
Fashion mood film. Combination of indoor and outdoor.
Weekend flower shopping/coffe shop visit. Soft lighting, dreamy, vintage grading
COLLECTION
A modern-day goddess as imagined by Domenico Dolce and Stefano Gabbana, where signature animal print, florals, and lace make way for heavily embellished shoes and bags with this season's standout slogans and motifs.
MY ROLE
Assistant Stylist
GOING LIVE ON APP & WEBPAGE
On Ounass App, view left side picture
On Ounass Webpage, view right side picture
CREDITS
Model: Miriam Abadi Art Director: G. Muller
Stylist: Jade Chilton Assistant Stylist: Jaishree Hotchandani
Photo & Video: Mox Santos Photo Assistant: Jet Soliman
Production: Aaital Khosla Location: Socialista DIFC, Dubai
