I was the lead designer on the Hulk line of products.  I came up with the product line offering and executed some of the designs myself while guiding other designers on the rest. The Hulk Smash game was simple and fun.  Players tried to move their military vehicles (molded in Playdoh) around the city.  If they rolled the Hulk die, they were able to smash another players vehicle.

 

This humorous game, based on the classic Don't Wake Daddy, started with a fun presentation.  I dressed up as the Hulk, was placed on a gurney, covered with a purple blanket and was rolled into the presentation with just my big Green feet sticking out.  On cue, I popped up and yelled, "Hulk Smash!"  It really got the idea across, and it was a lot of fun for management who had a big laugh.

 

 

Hulk can get sick, too.  This Operation game featured glowing green eyes whenever the sides were touched.  Uh oh, don't make Hulk angry!  We wouldn't like him when he's angry.

 

Remember the scene in Iron Man when Pepper Potts was hooking up Tony Stark's new arc reactor.  They make fun of the situation saying it's just like Operation!  It was an obvious fit for a Hasbro product.

 

 

 

 

The Game of War pitted Iron Man against his best friend whose War Machine suit had malfunctioned and turned on him.  It was a a great low cost offering that kids could play anywhere.  

 

 

Spider-man Operation was one of many product offerings for the third movie.  Can you fix Spider-man's web head?  How about that costume wedgie?

 

Monopoly is always a fun brand to adapt to a license.  In this version, we tied the locations from the movie to the board spaces.  Players could choose any of three cool Spider-man action posed movers, or they could be one of the villians.