Wiggins Worthy Wellness came to me because they wanted a new logo and visual branding. They were operating for years without a concrete look and feel for their brand. They consider themselves as a luxury brand that is tailored towards women. After getting to know their business, target market, and business goals I came up with this logo. I wanted to try to make this logo look modern and sleek like a luxury clothing brand, but not too feminine that men wouldn’t approach them. I recommend using turquoise to help sell the image of being a luxury, wellness company. Greens and blues would have made this brand too clinical.