year: 2019
Sector: Public Administration
Field: Communication
Creative Direction: Cristina Toledo
Diseño: Cristina Toledo
Project by nueve estudio
Awards: Shortlist Anuaria Best advertising campaign.
El Musical theater (TEM):
The TEM is a cultural center located in a former 1920s movie theater that programs theater, dance, concerts and conferences in the neighborhood of El Cabanyal. It is a milestone in the cultural map of the city of Valencia, with quality and contemporary programming.
For the graphics execution we have focused on the geometric elements that make up the tiles on the facades of the typical fishermen houses of the neighborhood. The result, a series of pieces with a pure and geometric design that becomes stronger with the oversize and abstraction of these motifs.
The chosen typography for the realization of all the pieces has been Helvetica in its regular and extended versions.
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