Lacquär's brand philosophy adopts the simple notion that states:
Clothes are a protective layer to your skin.
It has no form, therefore "androgynous".
The visual concept adopts a minimalistic visual style, that goes with the androgynous approach.
Being androgynous is to do away with angles and circumference, round and pointed.
Lacquär believes that the shape of one's appearance is defined by its inner self.
Hence the tagline "Form lies within".
an·drog·y·nous
[From Latin androgynus, hermaphrodite, from Greek androgunos : andro-, andro- + gun , woman; see -gynous.]
Being neither distinguishably masculine nor feminine, as in dress, appearance, or behavior.
