Firstly, the user could choose between uploading a photo or taking a picture with his webcam. Then he had access to a Christmas’ symbols library which allowed him to personalize his image, to publish or even to share with his friends, like a personalized Christmas card.

 

With this campaign, we betted on a new way to communicate the institutional Christmas message and a new service and product development – Facebook interactive application – to convey the typical Christmas message in an innovative way to all MediaPrimer’s friends, partners and clients.

 

With an informal and relaxed language, we intended to increase the proximity with the public, while presenting MediaPrimer’s new solution - Facebook interactive applications development.

 

This Christmas campaign allowed Mediaprimer’s followers to interact with the company in an informal, fun and relaxed way.