ABOUT FAST AND UP:

"Fast&Up India is an idea born out of passion to offer a product that caters all the nutritional needs of athletes. We have one core aim – Fuel the sport of the Indian athlete and we have been doing that since our inception in the year 2015 . We can say with pride that we fuel the sports of India, with a sports fuel that is made in India.

Fast&Up was born in Switzerland. A lab that is overlooking the picturesque and beautiful hills of Lugano in Switzerland can never be far from Sports! The Baratelli family have always been avid sports lovers and it was one of those eventful discussions with some bikers which led to the start of a wondrous journey into the world of Sports Nutrition. We had the right mix which gave results over a period of time. Faster absorption and better bio-availability was an unbeatable combination. A product was needed, which was easy-to- use, practical and fast that gives the desired results - Fast&Up, a new brand in Sports Nutrition took shape! It heralded the development of a platform of products for sports nutrition where each product addressed a specific need of a sports person or a health enthusiast. Extensive testing over different conditions and geographies has ensured that we bring out products which meets the requirement of our diverse customers yet ensuring performance levels are in no way compromised!"

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DESIGN APPROACH: The brand specializes in sports nutrition. Having a swiss origin, the design was influenced by Swiss design style mainly that of Bauhaus, with a hint of India to it. Cleanliness, Functionality, Readability, and Objectivity were the four core concepts for the website. The website also celebrates sports and sports nutrition in its purest form.