Web Tour
The Challenge
Change Land Rover owners’ negative opinion of customer service by creating an onboarding
experience that immediately demonstrates the brand’s commitment to each customer.
Change Land Rover owners’ negative opinion of customer service by creating an onboarding
experience that immediately demonstrates the brand’s commitment to each customer.
The Solution
A Welcome Kit that delivers a Roadside Assistance Card and an PURL card that drives owners
to a personalized Welcome Website with information and how-to videos for their specific vehicle.
The Results
The entire experience is designed to make owners feel appreciated — and they have responded.
The entire experience is designed to make owners feel appreciated — and they have responded.
The conversion from DM to site has been 12%; repeat visits to the site, about 40%.
Range Rover Evoque Landing Page
Range Rover Evoque Product Features
Range Rover Evoque Owner Benefits
Range Rover Evoque Events Page
Welcome Kit Direct Mail Box Cover
Welcome Kit Direct Mail Box First Reveal
Welcome Kit Direct Mail PURL Card
