A lot of our work happens to revolve around social media. Most sales on Flipkart come with a caveat of wanting to do something on social media. But not your regular social media engagement pieces. Pieces that would count as mini-innovations. Here are some pieces we’ve worked on so far.
Big Shopping Days - a show and tell of offers.
To reveal the offers on Flipkart’s The Big Shopping Days we took to Instagram stories this time. Where one part of the offer was shown. The other was whispered. Go on, take a look.
The Big Billion Instagram Tug of War.
On Instagram TV, when you hold the video at a particular angle, two videos play at the same time.
We sniffed an opportunity to hack this and reveal some of the BIGGEST offers out there on Flipkart’s The Big Billion Days.
How?
Through the Instagram Tug of War, where we had India’s biggest celebs playing a game of tug of war to show you the offers.
