DROPS
Bombay Sapphire is a brand of gin that was first launched in 1986 by IDV. In 1997 Diageo sold the brand to Bacardi. Its name originates from the popularity of gin in India during the British Raj and "Sapphire" refers to the violet-blue Star of Bombay on display at the Smithsonian Institution.Bombay Sapphire is marketed in a flat-sided, sapphire-coloured bottle that bears a picture of Queen Victoria on the label.
The flavouring of the drink comes from a recipe of ten ingredients: almond, lemon peel, liquorice, juniper berries, orris root, angelica, coriander, cassia, cubeb, and grains of paradise. Alcohol brought in from another supplier is evaporated three times using a carterhead still, and the alcohol vapours are passed through a mesh/basket containing the ten botanicals, in order to gain flavour and aroma. This is felt to give the gin a lighter, more floral taste compared to those gins that are created using a copper pot still. Water from Lake Vyrnwy is added to bring the strength of Bombay Sapphire down to 40.0% (UK, Canada, Australia).
The brand started a series of design collaborations. Their first step into the design world was a series of advertisements featuring work from currently popular designers. Their works, varying from martini glasses to tiles and cloth patterns, are labelled as “Inspired by Bombay Sapphire”. The campaign featured designers such as Marcel Wanders, Yves Behar, Karim Rashid, Ulla Darni, and Dror Benshetrit and performance artist Jurgen Hahn.
From the success of this campaign, the company began a series of events and sponsored locations. The best known is the Bombay Sapphire Designer Glass Competition, held each year, where design students from all over the world can participate by designing their own “inspired” martini cocktail glass. The finalists (one from each participating country) are then invited to the yearly Salone del Mobile, an international design fair in Milano, where the winner is chosen.
Bombay Sapphire also endorses glass artists and designers with the Bombay Sapphire Prize, which is awarded every year to an outstanding design which features glass. Bombay Sapphire also showcases the designers' work in the Bombay Sapphire endorsed blue room, which is a design exhibition touring the world each year.
From 2008 the Bombay Sapphire Designer Glass Competition final will be held at 100% Design in London, UK and the Bombay Sapphire Prize will take place in Milan at the Salone Del Mobile.
