A campaign project commissioned by Good Things on behalf of Pivotal, a venture firm run by Melinda Gates. Included social media materials that I produced which were shared by Melinda Gates herself. At the heart of this project was a desire to highlight the lack of representation of women and people of color in the tech industry. 

This project required a strong understanding of both our audience and the culture we were speaking into. Although we were addressing to a corporate culture, I realized early on that the point of this project was to shake up the status quo, and to wrap this message in business blues and boring drop shadows would be a disservice. At the end of the project, I had delivered carefully curated imagery that featured the faces of exactly the kind of women we were trying to champion and encourage. This imagery lent a considerate, human face to a very serious topic, and helped the project stop short of becoming preachy. Paired with modern typefaces for a modern problem, we were proud to see pieces of this project shared with the wider public.