FICTIONAL REBRAND
This project was part of my course "Stategic Design" in my 3rd semester at the HMKW Cologne. The assignement was to find a company that is manufacturing products that are at first glance not favorably to advertise. Furthermore the company should have potential for improvement in their branding. After analysing the brand structure we were supposed to create a rebrand pitch for our chosen company.
I chose the "Krohne Group" which is manufacturer of flow-measurement devices in many different industries. They have representatives in over 130 countries and over
3 500 employees working for them.
Logo & Pictograms
Krohne has production facilities in 13 different countries
Products
Stationery
Website
Krohne technician-van
Krohne is going to celebrate its 100th birthday in 2021
Thanks for watching!
