Company
Solis Charter Group is a leading charter company in the country for yacht rental. It brings together more than 10 partners, providing them with their clients. Due to the lack of a single corporate identity and an old logo, there were a lot of problems and no amenities - we were approached in order to solve this problem and make a rebranding
Solis Branding
The old company logo was designed in 2003 by a local designer. In addition to the logo, the company had nothing to visualize and remember in the minds of its customers. The previous logo symbolized the waves and the sun, since with the translation into Latin, Sol is the sun. We decided to leave the main idea, rather than create a completely new one. We were also faced with the task of creating a corporate pattern that could be recognized without the presence of a logo on it - while it should be as simple as possible so that it could be printed on a large number of carriers - one of the most important is the flags
A new visual identity to underlines the brand's values
Spend the sunset with Solis
