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Branding Portal do Rugby
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Client: inGoal / Portal do Rugby
Where: São Paulo, Brazil
Year: 2019
Agency: Nacione™ Branding
Website: MZG Web
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Client: inGoal / Portal do Rugby
Where: São Paulo, Brazil
Year: 2019
Agency: Nacione™ Branding
Website: MZG Web
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A B O U T
Launched in 2008 as a Blog, Portal do Rugby grew in the Brazilian sports segment and became, during that time, the main media about Rugby in Brazil. With an impeccable density and precise sport coverage on and off the field, the website was elected the best Brazilian Rugby coverage from 2010 to 2017, with the purpose of promoting the dissemination of the sport not only from Brazil, but also from the world, through photos, videos and statistics of the championships.
Launched in 2008 as a Blog, Portal do Rugby grew in the Brazilian sports segment and became, during that time, the main media about Rugby in Brazil. With an impeccable density and precise sport coverage on and off the field, the website was elected the best Brazilian Rugby coverage from 2010 to 2017, with the purpose of promoting the dissemination of the sport not only from Brazil, but also from the world, through photos, videos and statistics of the championships.
T H E P R O B L E M
Celebrating 10 years of existence, the look of the brand and the site was out of date. The interaction of the site with the new digital platforms was not compatible with the evolution of the business, and the brand had to be questioned about its role in the Rugby scene to position it as one of the fundamental partners for the growth of the sport, Brazil.
Celebrating 10 years of existence, the look of the brand and the site was out of date. The interaction of the site with the new digital platforms was not compatible with the evolution of the business, and the brand had to be questioned about its role in the Rugby scene to position it as one of the fundamental partners for the growth of the sport, Brazil.
W H A T W E D I D
Nacione™ was responsible for restructuring the brand through a young, digital and communicative brand, and extending that idea to all touchpoints, especially in the digital environment. The brand gained a new color, still green as the old one, but with a nice touch that provokes the Rugby in its classic and formal style. The icon of the brand was inspired by a Rugby ball passing through a portal, like a black hole, representing the connection of the sport with the digital world. The project also counts on brand strategy, business positioning, communication evolution and Nacione™ also took care of all the brand implantation in the environments where it exists.
Nacione™ was responsible for restructuring the brand through a young, digital and communicative brand, and extending that idea to all touchpoints, especially in the digital environment. The brand gained a new color, still green as the old one, but with a nice touch that provokes the Rugby in its classic and formal style. The icon of the brand was inspired by a Rugby ball passing through a portal, like a black hole, representing the connection of the sport with the digital world. The project also counts on brand strategy, business positioning, communication evolution and Nacione™ also took care of all the brand implantation in the environments where it exists.
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P T B R
S O B R E
S O B R E
Lançado em 2008 como um Blog, o Portal do Rugby cresceu no segmento esportivo brasileiro e se tornou, ao longo desse tempo, o principal meio de comunicação sobre Rugby no Brasil. Com um nível de densidade impecável e uma cobertura precisa sobre todas as informações do esporte dentro e fora de campo, o Portal do Rugby foi eleito a melhor cobertura do Rugby Brasileiro de 2010 a 2017, com o intuito de promover a divulgação das euipes e campeonatos não só do Brasil, como também do mundo, através da cobertura de partidas com fotos, vídeos e estatísticas dos campeonatos.
O P R O B L E M A
Comemorando 10 anos de existência, o visual da marca e do site estava defasados. A interação do site com as novas plataformas digitais não condizia com a evolução que o negócio tinha, e foi preciso questionar a marca sobre o papel dela no cenário do Rugby para posicioná-la como um dos parceiros fundamentais para o crescimento do esporte, principalmente no Brasil.
Comemorando 10 anos de existência, o visual da marca e do site estava defasados. A interação do site com as novas plataformas digitais não condizia com a evolução que o negócio tinha, e foi preciso questionar a marca sobre o papel dela no cenário do Rugby para posicioná-la como um dos parceiros fundamentais para o crescimento do esporte, principalmente no Brasil.
O Q U E N Ó S F I Z E M O S
A Nacione™ foi responsável por reestruturar a marca do Portal do Rugby através de uma marca mais jovem digital e comunicativa, e estender essa ideia para todos os pontos de contato da marca, principalmente no ambiente digital. A marca ganhou uma cor nova, ainda verde como a antiga, mas com uma linguagem menos tímida e que provoca o Rugby em seu estilo clássico e formal. O ícone da marca foi inspirado em uma bola de Rugby passando por um portal, como um buraco negro, representando a conexão do esporte com o mundo digital. O projeto ainda conta com estratégia de marca, posicionamento dos negócios, evolução da comunicação e a Nacione™ também cuidou de toda a implantação da marca nos ambientes onde ela existe.
A Nacione™ foi responsável por reestruturar a marca do Portal do Rugby através de uma marca mais jovem digital e comunicativa, e estender essa ideia para todos os pontos de contato da marca, principalmente no ambiente digital. A marca ganhou uma cor nova, ainda verde como a antiga, mas com uma linguagem menos tímida e que provoca o Rugby em seu estilo clássico e formal. O ícone da marca foi inspirado em uma bola de Rugby passando por um portal, como um buraco negro, representando a conexão do esporte com o mundo digital. O projeto ainda conta com estratégia de marca, posicionamento dos negócios, evolução da comunicação e a Nacione™ também cuidou de toda a implantação da marca nos ambientes onde ela existe.
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"Working with Nacione™ was an incredible experience. With ten years managing the website that evolved to become a niche-focused media group, we felt that hardly we could improve it with a vision for the future, but that is exactly what they did, not only shaping our new identity, but looking forward to show us to continue to evolve and communicate with the market to grow beyond our borders. "
Daniel Venturole, inGoal / Portal do Rugby Business Director.
"Give voice and face to Rugby. Inform 365 days a year what happens in our modality in Brazil and in the world. The mission of our brand is a philosophy of 10 years of life and Nacione™ has gone deep in our DNA to give us new breath, modern aesthetics, up-to-date concepts, horizons and perspectives."
Victor Ramalho, inGoal / Portal do Rugby Content Director
O conteúdo apresentado neste projeto é de total responsabilidade de seus autores e não representa os interesses de terceiros.
The content featured in this project is a responsibility of the authors and does not represent the interests of third parties.
The content featured in this project is a responsibility of the authors and does not represent the interests of third parties.
We’re a consulting firm specialized in branding and strategic management for entertainment, sports and tourism industry.
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The content featured on this page is a responsibility of the authors and does not represent the interests of third parties.
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