After a thorough secondary research in the area of ageing, a primary research in the form of meet ups, interviews, observations, all the data was collected and mapped as shown above. The entire research was then divided into four major areas:

1. Health

2. Self-Sufficiency

3. Financial Independence

4. Social Engagement 

The above figure indicates the challenges faced by an average man in his life-time from birth till death.

Now that all the research was mapped, we brainstormed and plotted our insights on to the map. All the insights were tagged with possible solutions.