Collaboration with paper industry SCA and their product Arcwise.
Together with Emma Waleij I created a taco brand called El Jefe to compete with the classic taco products in Swedish supermarkets. This product would be the first to launch. It is a taco kit containing a few taco essentials.
El Jefe is the brand persona, he is a tough mexican dude who is very specific when it comes to his tacos. El Jefes voice is to be featured in all packaging design from the brand.
Together with Emma Waleij I created a taco brand called El Jefe to compete with the classic taco products in Swedish supermarkets. This product would be the first to launch. It is a taco kit containing a few taco essentials.
El Jefe is the brand persona, he is a tough mexican dude who is very specific when it comes to his tacos. El Jefes voice is to be featured in all packaging design from the brand.
