Formula E Gen2 car, according to numerous fan reviews, resembles a Batmobile and aircraft hybrid. From the very beginning, we had a breathtaking vision of conveying drive, movement, and aggression at once.
We set out to emphasize the elegance of the curves and distribute the emphasis of the car, using the harmonious combination of the pattern, gradient, and accentuating lines along the car body. This gave the car a sense of driving dynamics and speed; in particular, the aerodynamics concepts gave rise to the chosen pattern, while the gradient aimed to complicate, extend and emphasize the frontal part of the car.
As a part of the teaser pack, we created a press-kit with images showing the Formula E car on the streets of different cities.
Of course, the final livery was born through a comprehensive research to make sure our design fits this innovative car like a second skin. Here are some of the the intermediate solutions we went through before coming up with the approved livery.
Client: Formula E
Year: 2017
Creative Direction: Igor Voloschuk
Art Direction: Illarion Gordon, Aleksey Derzhavin
Account Management: Emma Valter
2D Sketching: Aleksey Derzhavin
Texturing & Shading: Aleksey Derzhavin
Video 360:
Creative Direction: Igor Voloschuk
Art Direction: Oleg Butov
Account Management: Emma Valter
CG Supervision: Timur Mullayanov
Modeling: Oleg Butov, Dmitriy Lebedko
Texturing & Shading: Grigoriy Kryuchenko
Lighting: Oleg Butov
Setting up rendering: Igor Kashirin
3D Animation: Timur Mullayanov
