Virgin Adventures
This was a competition brief I completed as part of my final year of university. This was a branding brief was set by D&ad. Virgin adventures is a new hotel + flight service being offered by virgin media. The aim for this project was to Create a new name, brand and set of assets for this ‘Flight + Hotel’ sub-brand that:
• defines what the future travel consumer wants from online booking services
• makes the benefits of this experience so desirable and irresistible that they won’t want to go anywhere else
• is distinctive from Virgin Holidays (which is all about taking time to plan a bespoke holiday with fully loaded experiences; that trip of a lifetime only Virgin can give)
The concept I created for virgin adventures is stress free adventuring, there are two different ways to have your own virgin adventure.
Number one for the more brave traveler out there who is looking for an adventure is the random holiday generator that will from answering a few important questions such as budget number of people and dates a holiday is randomly generated for you 100% complete everything is done for you all you have to do is pack and go adventure,
Number two is for people who just cant quite give up that much control. I have devised a pick and mix style booking service where you can pick each element of your adventure one by one and see exactly what your getting and what your paying for.
