Student project.
Brief: Make the residents in Bergen happy.
Budget: 100.000.000 NOK (6 hundred billion dollars)
Inspired by a stunt done in New York, we created a campaign called "Something nice".
Idea: Something nice.
Brief: Make the residents in Bergen happy.
Budget: 100.000.000 NOK (6 hundred billion dollars)
Inspired by a stunt done in New York, we created a campaign called "Something nice".
Idea: Something nice.
Event / Ambient
Event / ambient: In the middle of the town we sat up a megaphone with the message: "Say something nice".
This was inspired by a similar stunt done in New York.
This was inspired by a similar stunt done in New York.
Posters
Poster: "Say something nice"
Part one of the campaign a long with the event / ambient stunt (see video)
Part one of the campaign a long with the event / ambient stunt (see video)
Poster: "Do something nice.
Nominated someone who deserves it."
Part two of the campaign.
Nominated someone who deserves it."
Part two of the campaign.
Poster: "Give something nice.
Vote for someone who deserves it."
Part three of the campaign.
Vote for someone who deserves it."
Part three of the campaign.
Campaign website
Campaign website: Nominate and vote on projects that need funding. Criteria for nomination: It has to make a group of people happy.
Communication strategy
Presented as a A5 brochure
Presented as a A5 brochure
