Special projects are a once-only brand project that lasted 1-2 months. Each project has its own messages and goals are increasing loyalty and recognition. In some cases, to encourage the customer to repurchase. With this project, the construction holding congratulated their employees, most of whom were builders and other specialists in this field, with their professional holiday. The main idea of this project was to demonstrate a radically new attitude to this specialty. Design, idea and slogan "Art of Build", I wanted to convey the dignity, importance and beauty of this profession.
