The musicvideo shows a 3D generated Oliver Sykes in a more real world versus another world that represents his memories and feelings. The animated face goes through this process of pain, lost, suffering, angriness and anxiety. It is a hypnotic and disturbing visual trip where viewers can see and experience extreme emotions and feelings.
The whole video is designed as a game of contraries where we can also distinguish two different visual languages:
Real world (dark aesthetic) vs Memories and feelings world (pop and friendly aesthetic).
Medicine goes about toxic relationships or toxic people and how they keep us trapped and absorb all our energy. This music video represents the feelings and emotions that someone can experience while going through a toxic relationship.
Client: Sony Music Entertainment UK
Production/Animation Studio: extraweg Creative Studio
Art Direction and Direction: Oliver Latta
Concept: Oliver Latta, Bruno León
Producer: Bruno León
3D Artists: Oliver Latta, John Lee Siebert (Previz), Lucas Dörre (Sculpting head effects)
Special thanks to: Claudia Redlich, Friederike Meyer, Ignas Blažys,
Ivan Flugelman, Anthony Piper and Mate Steinforth