Sala Lauak is a traditional food from Pariaman, West Sumatera, Indonesia. The brief is to commercialize traditional product to the bigger audiences. Harato Piaman is made as the brand of the product. Harato means 'treasure' in English, because the Sala Lauak itself is made from two main natural resources from Pariaman which are fish and rice, and deep-fried until 'golden' making it as if it is Pariaman's treasure. Not only the identity but I also do the packaging design and commercial campaign strategies.
