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    Sexy Hexi

    Hex vom Dasenstein (witch of Dasenstein) is a sophisticated wine brand 
    from southern Germany. The brand is based on the legacy of a local witch.    

    Sexy Hexi is a fictional product range aiming to target a younger predominantly 
    female group. It is the perfect glass of wine for women who are confident and know 
    how to treat themselves, just like the modern meaning of a witch — strong and
     magical.   

    The illustrated witches match the different characteristics of the wine styles. 
    The lively bright personality of white wine, red wine’s relaxation and seduction
     and the casualness under the summer sun of drinking some rosé. 

  • Illustration: Sue Sun
    Art Direction: Christopher Adrian