Background
The NTUC Link's Plus Rewards programme brings relevant privileges and benefits to Plus! Members by stretching the dollar on everyday expenses. Benefits that members could enjoy include instant redemption, online rewards and promotions.
Partners (merchants) include businesses from F&B, transport, travel & leisure, shopping, etc.
I have created my own design for a mobile application, in which merchants can join email campaigns created by the NTUC Link marketing team. This enables the merchants to tap into the member base to draw more awareness and transactions in their stores.
To begin, I have created a persona based on an aspiring cafe owner.
Workflow
Irvin wanted to increase awareness of his cafe.
Being a Plus! Member for 5 years, he has enjoyed perks and promotions from shops he patronises. He decides to hold a similar promotion (e.g.: 1-for-1 latte) so as to attract more visitors.
He chooses to use his cafe's signature beverage (e.g.: latte with butter) as the subject of his promotion.
The following chart shows Irvin's thought process as he thinks of how he would promote his product.
This was the basis of how the mobile app's workflow was designed.
UI Design
Based on Irvin's thought process and workflow, I have designed the pages as follows.
