KIT KAT
Challenge:
Kit Kat is included in the new Nestle Cocoa Plan. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their products. The challenge is about to make a print or street advertising.
Idea:
The idea is to invite people to experiment Cocoa plan - Nestle by Kit Kat. During the Christmas season kit kat presents the "break space"
The facilities, in the center of Madrid, will have several Cocoa plants from which the product can be extracted.
People can interact with the installation and know the new market line through experimentation
