After looking at 3D printing for a while for a range of projects, we worked out one of the best uses for it commercially is producing one of a kind products. Through ideation and research we discovered that watches were one of the best candidates for custom 3D printing as they are small and personal items to begin with and there’s a real lack in the market for stylish customisable watch.

Taking the idea of a customisable watch required consideration of the parts of the watch and how these could be pieced together in a way which meant they could be custom, but maintain a stylish aesthetic. Through sketching we developed a design for the case and watch back which allowed many options for personal patterns with a minimal amount of parts, which makes the logistics of customisation more manageable. 

Utilising 3D printing to create prototypes of the part to check fit, scale and detail of detail to be achieved in the custom areas. 

Parts interlock by an interference fit, allowing them to create a tight seal for durability and easy assembly for the custom 3D printed parts.

As part of the brand, we also designed a website service for this, where customers can make their selection, upload new patterns and designs and contact our design team. From here we can 3D print or use one of our other key manufacturing methods, then send out your watch.